M.A.P. Roadside Campaign details
The Roadside Campaign will consist of the large commercial billboards and small signs like are currently used in the state of Washington to memorialize drunk driver fatalities.
We at M.A.P. envision billboards to draw the attention of the motoring public to the fact that the highways and byways are populated with motorcyclists who are not always easy to see, but are worth the effort to try to see.
It is a proven fact that when someone is not thinking of something they will not be looking for it and therefore will not see it. The billboards will generate an awareness of motorcyclists in the minds of an untold number of motorists. With motorists thinking of motorcycles, we will have a far greater chance of being seen. Wouldn’t it be great if we were no longer invisible?
We are considering a variety of ideas for the billboards, but we probably will start with something simple and to the point.
For openers we plan to have an image of a motorcycle and rider approaching almost head on with the copy saying Watch For Us.
That’s all for billboards now, more later.
The next item we want to mention is our road signs that will memorialize motorcycle fatalities due to the negligence of a driver of an automobile. An example of this is the already existing signs that memorialize fatalities due to a drunk driver.
This is just a quick synopsis of our “Roadside Campaign.” How quick this begins to happen is contingent upon grants and donations.
There is no doubt in our minds that we have to do everything in our power create a good image, and a lasting image, of the motorcyclist in the minds of every automobile driver. We also must promote better driving habits by all on the roads, and attempt to address the huge problem of the anger issue. This is but one approach. Wish us well.